Having graduated from Edinburgh University with an MA in Film Studies, JJ launched his career in the world of film, directing shorts. His second short 'Holiday Romance' was nominated for an Oscar and went on to win 'Best Short Film' at the Hollywood Film Festival. Following a stint in TV Drama, JJ turned his attention to commercials. JJ was directing spots for major clients including Boots, Heinz, Mars, Sainsbury's and BT at the very early stages of his career. His work for Guinness won Silvers and Bronzes at various awards including Cannes, British Arrows, Creative Circle and The One Show. Subsequently his spots for 118 118 won Gold at the same ceremonies. When JJ's not working he likes to sing songs from the musical Matilda with his twin boys and daughter.